Every year our creative director, John Griffiths, sets a questionnaire for his students taking the online MBA programme of the IE Business School in Madrid. The 2011 edition tested their knowledge of all things internet related.
Visit the Marketing Society blog to take the questionnaire…
Then see if you got the questions right here…
We’re delighted to announce that Spring have won the Best Paper Award at ESOMAR! Congratulations to the paper’s authors and presenters Steve Phillips and Abi Hill (we’re proud of you!). More details and paper to come
See more from the Marketing Society: http://blog.marketing-soc.org.uk/
Click link to see his latest post Partnership over competition, the future?
Steve will be presenting on ‘Research in a World of Irrational Expectations: How new thinking from Behavioural Economics changes the way we look at and conduct research’
For those of you who weren’t able to make it, check out the highlights of our recent Thought Leadership event.
We are delighted to share the news that Anna has been nominated for Best Newcomer at the MRS 2011 for her paper Harnessing the power of the people: Getting people talking about TalkTalk.
What the judges said:
‘Anna introduced an insightful model for segmenting advocates, which offers a useful perspective, applicable to a range of different brands and markets as well as her client. Her delivery was assured and engaging, with the accompanying written paper a well-articulated case study.’
To download the paper please visit our Papers page.
Hello and welcome to Spring’s shiny new site! Please have a look around – this is the place to find out about who we are, what we do and how we do it. And please bookmark us as this blog will be regularly updated with interesting news from the world of research and beyond.
We’re proud of our new site but as it’s so new, if you notice anything strange (like links that don’t go anywhere) please email lucie@springresearch.co.uk – thanks!
